Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
In this way, what is a company mission statement?
A mission statement is a concise explanation of the organization’s reason for existence. It describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.
Consequently, what is Nike’s brand vision?
Nike Vision Statement
We see a world where everybody is an athlete — united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the world and to make sport a daily habit.
What is Nike’s new slogan?
The brand is known for its recognizable logo in a comma shape as well as its slogan “Just Do It.” On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves.
What is Nike’s vision statement 2022?
Nike’s vision statement is “do everything possible to expand human potential.” Although precisely crafted, this statement shows that the company does not limit itself to certain strategies in ensuring it gives its customers the best there is in the world of sports.
What was Nike’s first mission statement?
Nike’s mission statement is, “To bring inspiration and innovation to every athlete in the world.” And as co-founder Bill Bowerman once said, “If you have a body, you are an athlete.”